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Business Guide

A helpful guide to resources for students who are doing basic research in business.

Company Research

When you start researching a company, it is helpful to answer these initial questions:

Is the company you are researching public or private?  

Public companies must file certain disclosures with the U.S. Securities and Exchange Commission (SEC), including financial statements and annual reports. Stock prices, market capitalization, and other financial ratios are available online, and library databases include company profiles. 

Is your company a parent or a subsidiary?  

Subsidiaries are part of a parent company. Researching the subsidiary may be more challenging than finding information about the parent.

Is it a company or a brand?  

Procter & Gamble (company) owns Charmin, Bounty, and Gillette brands. 

Begin your research at the company's website. Note contact information and other benchmark data, but keep in mind that the information posted by the company may be biased. 

Continue your research using the library databases:
1. Look for company profiles or directories.
2. Search for articles and current news or events about your company.
3. Search government websites.
4. Use trade and professional associations to find information.
5. Use the information gathered from the company websites to validate the information gathered from the databases. 

Off-Campus Database Access

Sign in with your NECC Microsoft account ( or to access library databases off-campus.  See the Office 365 Help page for help with your NECC Microsoft account.

Company Research

To cite this LibGuide use the following templates:

APA: Northern Essex Community College Library. (Date updated). Title of page. Title of LibGuide. URL

MLA: Northern Essex Community College Library. "Title of Page." Title of LibGuide, Date updated, URL.